Key Outcomes
60% Coalition Growth
640% Survivor Network Growth
10 States Engaged
10 Advocacy Campaigns Supported
Regional Organizing Structure Established
Targeted Communications Infrastructure Built
Context & Challenge
World Without Exploitation maintained a national coalition focused on addressing exploitation and trafficking, but member engagement had steadily declined. Coalition records were outdated, many organizations had experienced leadership transitions, and communications were largely transactional. While the organization publicly cited more than 200 coalition members, an audit revealed a much smaller active network. The challenge was to rebuild trust, strengthen engagement, and transform the coalition from a static membership list into an active network capable of supporting advocacy, information sharing, and coordinated action.
Assessment & Strategic Opportunity
My assessment of the situation revealed that the coalition's greatest challenge was primarily ineffective engagement. Many members had little understanding of WorldWE's role and received communications only when action was requested. The opportunity was to rebuild the coalition around meaningful participation through targeted communications, stronger relationships, expanded survivor engagement, and structures that enabled collaboration across organizations and communities.
Approach & Execution
I began by conducting a comprehensive membership audit, verifying contacts, removing inactive organizations, and rebuilding relationships through direct outreach. To support growth, I created a formal membership application process, conducted a movement landscape analysis, and launched targeted recruitment efforts.
To strengthen engagement, I redesigned coalition communications through audience segmentation, targeted outreach campaigns, a monthly member newsletter, and six regional organizing groups that connected members around shared priorities and local challenges. I also expanded survivor engagement through recurring convenings, advocacy trainings, and mobilization efforts. To inform organizational strategy, I developed state readiness assessments and policy briefs that evaluated local capacity, political conditions, and advocacy opportunities.
Stakeholder Alignment
Rebuilding the coalition required restoring trust with organizations that had become disconnected from WorldWE. Through direct outreach, listening sessions, technical assistance, and stakeholder-specific engagement opportunities, I created more meaningful pathways for participation and collaboration. I also expanded survivor leadership opportunities, creating dedicated spaces for survivor advocates to build relationships, share information, and engage in policy and advocacy efforts.
Results & Impact
The coalition grew from 130 active member organizations to more than 200 organizations, supported advocacy campaigns across 10 states, and became significantly more engaged through improved communications and membership systems. Survivor participation expanded from approximately 50 advocates to more than 370, increasing involvement in legislative advocacy, public testimony, sign-on letters, and grassroots campaigns.
By modernizing membership management, implementing stakeholder-specific communications, and developing strategic planning tools, the coalition became a more connected, responsive, and sustainable network capable of supporting both national priorities and state-level advocacy efforts.